Current Initiatives

Fair & Proportional Regulation

An important part of AIME's core mission is to ensure regulation is fair and proportional. AIME has established this forum to address the current regulatory environment with the objective of building consumer trust and confidence in the Industry and therefore encouraging growth for members' business.

Topics covered in this intiative include Mobile Terminating Provider Best Practice, Merchant Promoter Registration Scheme, Industry Value Chain & Descriptors, Customer Care inlc. Number Checker & Complaint Handling, Monitoring Processes and Ofcom PRS Scope Review.

More information on AIME's Fair & Proportional Regulation Initiative

Interactive Broadcast Forum

Building trust and confidence with consumers is key to running successful interactive broadcast services. This AIME forum, first established in November 2007 to address price transparency, continues to meet on a regular basis with the objective of growing the interactive broadcast market in a responsible manner.

Members of the forum include broadcasters, programme makers, mobile and fixed network operators and technical facilitators as well as Ofcom and PhonepayPlus. Topics covered in the forum include Tariff Transparency, SMS voting and competitions, Voice Short Codes in Broadcast, Refunds process and Industry PR.

More information on AIME's Interactive Broadcast Forum

Higher Rate Premium Rate Services

Tariffs on fixed line networks have been capped at £1.50 for over 10 years. AIME members have requested that the association consider the potential for higher rate tariffs, more in line with mobile.

The Higher Rate Tariffs working group has out together a business case for 10p incremental tariffs between 150ppm and 250ppm on 09 and for the introduction of £5 and £10 SDC 09 tariffs. Consumer protection issues and additional due diligence issues are also covered in the business case.

The document has been presented to Ofcom and we are currently waiting for an Industry consultation to be published.

Payforit

AIME acts as a communication channel between members' and the Payforit Management Group and is a consulting partner providing feedback on the Cross Operator Mobile WAP billing mechanism 'Payforit'. In December 2007 AIME also commissioned Fathom Partners to conduct an Industry research study on the success of Payforit after its launch in 2006. AIME is currently working with members to provide feedback on Version 3.0 of the Payforit Scheme Rules.

If you would like further information on any of AIME's initiatives please contaxt zoe@aimelink.org