November 2011 Round up
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Dear Colleagues, This will be the last update from the Chair this year and I can't believe how quickly it has flown by and what a busy year we have had at AIME. We’ve grown our membership, set up the new Forward Look Group and Mobile Betting & Gaming Forum, progressed on all fronts with the working groups and worked hard on everyones’ behalf to see the smooth launch of the 12th Code and Registration Scheme. As Paul Skeldon wrote in his Friday News article last week, 2011 has been a transformative year in more ways than one and the opportunities for telemedia are exciting. We need to embrace these and also ensure that we continue to promote a robust self-regulatory regime, ensuring that new services are sustainable and what consumers want. Your Trade Association has been flying the flag for members by speaking at three events over the past month all to do with the new world of payments, an area in which AIME has conducted its own research in this exciting growth area. These events included:
My thanks to all members who have put time and effort into these and indeed all of the others in 2011. We’ll be looking forward to welcoming all members and guests to the AIME Christmas party on December 13th at Mary Jane's bar (please contact Bianca@aimelink.org to register). This is kindly being sponsored by IMI Mobile and so a big thanks to them. Your board is working hard to evolve AIME’s strategy and priorities in the coming months and I look forward to presenting an update at the next General Meeting early 2012. All that leaves me to say, is a big thank you to the AIME Executive, headed by Toby, for all of their hard work and efforts. Best wishes and a Merry Christmas to you all. Edward
Boddington
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This month's discussion topics:
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Showcase
A mobile application capturing the excitement of
location-based activity to help drive people to the store to check out new
entertainment products - TF3 Battle Zone, an application by UK-based
mobile development startup Project Zebra Ltd., achieved just that:
Attracting people, adding another layer to their experience of
TRANSFORMERS™ and creating excitement for the home entertainment release
of Transformers: Dark of the Moon.
TF3 Battle Zone serves as a
prime example of how the combination of benefits from geo-social and
mobile, multi-platform apps can deliver not only great entertainment to
consumers, but also add pepper to a company’s marketing campaign. The app,
which was commissioned only eight weeks before being launched in late
September on iOS and Facebook, and then in early October on Android, has
been Project Zebra’s most significant project since the company was
founded in early 2011.
The objective of TF3 Battle Zone was
simple, yet complex. By means of a free-to-download application available
on a maximum number of handsets (and computers, because Facebook was also
part of the plan), Paramount Home Entertainment wanted to support the
marketing activities leading up to and following the release of the
Transformers: Dark of the Moon Blu-ray and DVD. The application was
developed to heighten the awareness of the release, incentivize consumers
to interact with the product and with the ‘world’ of TRANSFORMERS, and
reward them if they actually purchased the marketed
product.
RepresentationMeetings & Events
Please find below a brief summary of this months’ activity from AIME's current Forums and Initiatives. Any members who have an interest in any of these areas can receive further information (including meeting notes) or details of how to join the working group from zoe@aimelink.org. Or for more information about the benefits of joining AIME and becoming part of the AIME Forums please visit our website or contact our Membership Manager David Ashman, davidashman@aimelink.org AIME Forum: Forward Look
AIME Forum: Interactive Broadcast
AIME Forum: Participation TV - Chat & Psychic
Regulatory Updates
Industry
Consultations
PhonepayPlus: Guidance on application-based payment in support of the PhonepayPlus Code of Practice
PhonepayPlus: Business Plan and Budget 2012/13
Industry consultations & AIME
responses can be found on the AIME website |
Information & Networking
- AIME Training: PRS Foundation Course for Industry - 14th Nov
- Industry Events
- Supported and presented at
mobileSQUARED Access: Mobile Roadshow Europe - 9th Nov
- AIME micropayments panel – members: ImpulsePay, MIG, Paysafecard, Zamano, 3
- Supported and presented at Mobile
National Days - 22nd Nov
- Chris Newell, ImpulsePay presentation on AIME Micropayments analysis
- Supported and AIME Vice Chair Jeremy Flynn on speaker panel at Appsworld - 30th Nov
- Supported / Attended Media Summit, Media Festival, Social Media Results
- Attendance at UKIE AGM & Networking drinks - 4th Nov
- Attendance at PhonepayPlus Forum & 25th Anniversary networking - 22nd Nov
- Supported and presented at
mobileSQUARED Access: Mobile Roadshow Europe - 9th Nov
- AIME networking after Interactive Broadcast Forum meeting - 10th Nov
- Member Emails Included:
- AIME Publication: AIME's Forward Look Group - Micropayments Analysis 2011
- AIME Event: Media & Entertainment Industry Christmas Party hosted by AIME & IMI Mobile - 13th Dec
- AIME News Bulletins: Phonepayplus Compliance Update: 'Provision of illegal music downloads using premium rate services; Higher Rate PRS Update; Update on O2 Card Review; 'Most Innovative Mobile Company' Competition alert
- AIME Consultation Updates: Draft response to Pp+ Apps Based Payments Consultation
- AIME Meetings: Interactive Broadcast Forum Agenda, Papers & Meeting Notes; AIME Roundtable - PP+ Application Billing Guidance
- AIME PRS Foundation Course Promotion
- AIME Partnered Event: 'access: mobile Roadshow Europe' - Don't miss the AIME Payments Panel
- AIME Supporting Association & Member Discounts: Mobile National Days, Apps World
AIME Member Preferential ServicesNEW Member Resource Launched!!AIME has several member companies and consultants who offer support services to other AIME members at preferential rates, from regulatory and legal support, verification & auditing services, advertising, technology, through to more specialist consultants supporting Industry sectors, e.g the interactive broadcast & media sector. Members who require business support in any of these areas, please visit the AIME website for more details on the latest member money saving offers. Recruitment: this Resource extends to prime contacts within the Interactive Media Industry who may be available for short term contract work or full time employment. Contact the AIME Executive for information on potential candidates. |
Member News
- OpenMarket wins Best Mobile Charity Solution
Accolade
London –November 7, 2011 – OpenMarket, a leading global mobile transaction hub, has been awarded an Effective Mobile Marketing Award ( EMMA ) for its work on the DEC ( Disasters Emergency Committee ) East Africa Crisis Appeal. The appeal, which started in July, raised more than £1.5 million through SMS donations alone, using OpenMarket’s CMX2 platform. The DEC believes this may be the highest total ever raised in the UK by an SMS campaign for a single charitable cause.
Orca Digital today unveils VoiPay – enabling service providers to add global access, VoIP and credit card billing to their existing premium telephony services.
San Francisco, CA and London, UK – Nov, 15, 2011 – Velti plc ( NASDAQ: VELT ), the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced the acquisition of Mobile Interactive Group ( “MIG” ), UK’s largest mobile marketing company. The acquisition expands Velti’s lead as the world’s largest mobile marketing company based on revenue, customers, consumer reach and technology holdings.
London, 18 November 2011 – International SMS solutions provider Dialogue Communications is strengthening its business operations by centralising its senior management team. The organisational restructure comes at a time when Dialogue is looking to build on its success, and focus on its two main business divisions: Messaging and Solutions.
Pocket App Ltd, the full service mobile application development and marketing company, today announced an investment from British & Foreign Wharf Co Ltd, a long established private holding company.
Favourite high street shoe retailer, Clarks, today announces the launch of its mobile commerce site, which was designed and built by Mobile Interactive Group ( MIG ). Clarks first ever mobile site is fully transactional and has been built using MIG’s award winning mobile commerce platform.
Dates for your Diary!13th December -
AIME & IMImobile Media & Entertainment
Industry Christmas Party - invite only If you would like further information on any of AIME's activities, initiatives or benefits of membership, please contact me at zoe@aimelink.org Kind Regards, Zoe Patterson |
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