September 2011 Round up
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Dear Members and Colleagues, Over the Summer your Board gave thought to AIME's widening role representing the interests of a growing list of members who utilise a range of micropayment solutions to bill for services. Our new strap line I hope sums it up: 'Leadership in Interactive Media and Micropayments'. Amazing how difficult it is to get agreement to a strap line so that all are satisfied! As individuals it is often difficult, with such packed agendas, to take a much needed step back and consider how industry is evolving. Which is why I believe AIME has such an important role providing members with insight and helping to lead industry developments. AIME's Forward Look Group met last week and it is encouraging to see collective output providing useful information on how the new media industry is developing. The objective of the group is to help members form strategy around market growth opportunities and to tackle any barriers that may impede growth. With input at the last meeting from Facebook and payment companies it gave a good view of how traditional PRS players can potentially grow their business by looking at opportunities to monetise services across converged media platforms. We expect to be able to release initial group work to create a payments map shortly. A good example of the migration to IP enabled technologies, together with new forms of payment is the recent launch of Big Brother's on-line paid for voting which allows viewers to purchase and redeem Facebook credits to vote. Several other Territories have also launched similar formats and it is a great example of how our industry is adapting to the new world, a world where consumers are now generally watching TV and on-line in a discussion forum with friends at the same time. There will be a full update on all AIME Forum
progress at the AIME GM on the 20th October and I hope to see you
there. We need to have good AIME's charity conference in September was a huge success and just one demonstration of how as an industry we can collectively develop and move forward into new environments with the ideas being developed between AIME members. Over 70 Charities were present and we hope to see new Charity members in due course. I'm delighted that in recognition of the role AIME plays, MBlox has chosen to upgrade to Sponsor membership. Mblox have been at the forefront of industry developments for many years and I look forward to their continuing contribution in future AIME discussions. We also welcome well known mobile payment solutions company Bango as an Associate member. Finally, a quick update on the AIME training
course. Some of you will know that this has been a great
success and has received excellent feedback from delegates so far.
The course content has now been expanded to cover emerging uses of
micropayment technology and refined with regards to PhonepayPlus's
12th Code - so a great knowledge source for new and not so new staff
a like. Whether you would like to secure a single place, or train a
whole team, then just drop Bianca a line on bianca@aimelink.org. Yours Sincerely, |
This month's discussion topics:
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Showcase
ParcelGenie launches the
world's first instant Gift Messaging Service
Background
ParcelGenie is the
world’s first instant Gift Messaging Service (iGMS) enabling consumers to
send small gifts quickly and easily. The sender selects a gift, picks a
contact from their phonebook and pays via their mobile phone. The
recipient of the gift then receives an instant gift alert via SMS and
registers for delivery by text message. No payment pre-registration or
delivery address is required, and the sender is billed instantly via their
phone bill. ParcelGenie is available through Twitter, Facebook and
LinkedIn and operates on all major mobile platforms. The technology
incorporates international billing, multiple languages, high levels of
security, an integrated CRM solution and a comprehensive back-end
logistics system.
RepresentationMeetings & Events
Please find below a brief summary of this months’ activity from AIME's current Forums and Initiatives. Any members who have an interest in any of these areas can receive further information (including meeting notes) or details of how to join the working group from zoe@aimelink.org. Or for more information about the benefits of joining AIME and becoming part of the AIME Forums please visit our website or contact our Membership Manager David Ashman, davidashman@aimelink.org AIME Forum:
Regulatory Best
Practice
AIME Forum: Forward
Look
AIME Forum: Interactive Broadcast
AIME Forum: Mobile Betting & Gaming
AIME Forum: Interactive Services for Charities
AIME Forum: Mobile
Commerce: MCJIC
AIME Forum: Payforit
Regulatory Updates
Industry
Consultations
Open
Consultations
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Information & Networking
- NEW Sponsor Member - mBlox
- NEW member - Bango
- AIME PR - AIME Welcomes PhonepayPlus New Code and Registration Scheme with cautious optimism, 1st Sept
- AIME BBQ with sponsors Cellcast & OpenMarket - 8th Sept
- AIME K&N Event - Empowering the Charitable Sector with Interactive Technology II, 15th Sept - networking sponsored by Cork & Leather
- Member networking following AIME Charity Forum - 27th Sept
- Supported and attended ad:TECH & The Retail Bulletin Mobile Summit
- Member Emails Included:
- AIME Event: AIME PRS Foundation Course - 3rd Oct
- AIME News Bulletin: Free Associate Membership with IPPSA
- AIME 'Empowering the Charitable Sector with Interactive Technology' event - member discount
- AIME Consultation Update: Ofcom Review of PRS, application of Analytical Framework - AIME draft response; ComReg PRS Code of Practice - AIME draft response; Publication of PhonepayPlus Guidance on app-based payments
- AIME Supporting Partner: MobileSquared Permission Based Marketing - 3rd Oct; Mobile Retail Summit 27th Sept
- AIME Regulatory Updates: Pp+ Registration Scheme & Due Diligence - Member Survey; Ofcom NTS Survey on 080 and 0845 Ranges
- AIME Meeting/Forum Updates: Charity forum agenda & reports; AIME GM invite; Interactive Broadcast Forum Voice Short Code update; Forward Look group agenda; Mobile Betting & Gaming agenda
AIME Consultant ResourceAIME has several member companies and consultants who offer support services to the industry at preferential rates, from regulatory and legal support, verification & auditing services, through to more specialist consultants supporting the interactive broadcast & media sector. If you require business support in these areas please contact the AIME Secretariat who will put you in touch with appropriate members to support your business needs or go online and visit member profiles in the AIME Ecosystem. Recruitment: this Resource extends to prime contacts within the Interactive Media Industry who may be available for short term contract work or full time employment. Contact AIME Secretariat for information on potential candidates. | ||||||||||||
AIME K&N EventsAIME Empowering the Charitable Sector with Interactive Technology II - 15th SeptemberDevelopments in mobile, social media and online platform tools point way to fundraising success in an uncertain future The Association for Interactive Media & Entertainment’s (AIME) second annual conference and exhibition was held last month at LBi’s headquarters in Brick Lane, east London. The event was designed to educate the charitable sector how interactive platforms can significantly increase the scope and value for donor engagement and fundraising campaigns, as well as draw attention to the various regulatory compliance and best practice issues which the industry has produced. Drawing together world class experts from charities such as UNICEF, Comic Relief, Jamie Oliver Foundation and DEC, non-profit trade associations like AIME, CTT, Small Charities Coalition and Race Online 2012, as well as leading interactive services companies such as OpenMarket, 3, Telecom Express and Incentivated, the event highlighted some of the latest developments and innovations in technology-driven campaigns available to small, medium and large charity organizations.Click here to read the full event write upClick here to view the event Video, sponsored by CTTClick here to view the Speaker PresentationsSponsors' Corner:OpenMarket - OpenMarket is proud to have been associated with this event. We were extremely impressed with the quality of the speakers and the amount of knowledge shared with delegates. There seems to be a significant appetite in the charitable sector for understanding how various interactive platforms, especially mobile, can help them achieve their donor engagement and fundraising goals. OpenMarket received many enquiries both on the day and subsequently from interested organizations and we are actively working directly and with our service partners to help these charities identify bespoke solutions for each of them. CTT - As the main technology sponsor, it was great to see so many organisations at the AIME event embracing the ways in which innovative technology can change how they communicate, fundraise and grow their charities. CTT aims to work in partnership with the third sector to support and guide charities to use technology to enhance the way they work and collaborate. We do this through a range of donated technology, fundraising, communications and campaigning services. Contact us, to see how we can help you. Incentivated - Incentivated (www.incentivated.com) is an independent technology company with 10 years’ experience operating exclusively in the mobile marketing services sector. We help our clients engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile. Our technology and staff help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through mobile internet sites, to applications. We also provide strategic, creative and technical advice for the use of mobile. To find out more about our services for charities (e.g. text to donate – including regular monthly SMS donations), have a look at some of the case studies on our website, or contact us Connect Assist - This Connect Assist Discussion Paper investigates the role and potential of digital delivery in the third sector, the value it can add together with the challenges and costs involved, and the steps you can take now towards its effective implementation. Our aim in all these papers is to stimulate debate around critical issues, and to share insights on how the third sector can continue to thrive in challenging times. Many readers have contributed their own thoughts on the topics we have raised, via the Connect Assist website or direct to me. We greatly value their fresh perspectives on these critical matters. Please feel free to join in the debate yourself. Download free paper here Three - Three were delighted to be the networking sponsor of AIME’s Empowering the Charitable Sector with Interactive Technologies conference. We have extensive experience of working with charities and businesses supporting this sector and understand many of the technology and cost saving challenges faced today. In particular we have helped many organisations use technology to take and process donations securely using Mobile Broadband. Our network is an award winning advanced 3G network, the biggest 3G network in the UK. Why not get in touch with either Colin Mayson (South), 07846 472466, or John Chambers (North), 07868 971683, to find out more. Giles Insurance - Most charities rely on technology through the running of websites, on-line donations, sale of merchandise and back-office systems. Charities hold large quantities of personal information making them potential targets for hackers. IT security and protection of information are important for any charity but should you suffer a system failure or breach of personal information specialist insurance can help limit the financial loss. Through their dedicated team, Giles acts for thousands of charity and not for profit clients, across all areas of the voluntary sector. Giles offer all charities a free audit to ensure that they are paying a competitive premium with adequate cover such as, Cyber Liability, Fundraising, Volunteers, Adequate Professional Indemnity etc. Rogavi lottery winners - Our conference interactivity sponsors Rogavi/IMT held an online prize-draw on the day, so big congratulations to Craig Humphries at Teenage Cancer Trust who won a raffle microsite (donated by Rogavi) and Henry McLaughlin at Campaign Against Arms Trade who won a bottle of bubbly. Thanks to our Event Sponsors:
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Member News
Contact Centre business Connect Assist has been ranked 38th in the prestigious Wales Fast Growth 50 league table and is the highest ranked dedicated contact centre in the country.
Telecom Express announces that as part of its ongoing partnership with the Disasters Emergency Committee ( DEC ) it has successfully completed its management of the DEC’s recent East Africa appeal.
In what is believed to be a mobile “first”, leading mobile marketing and technology company, Incentivated, has created a mobile internet petition site for the British Heart Foundation ( BHF ).
London 26th September 2011: Global mobile and digital technology business Mobile Interactive Group ( MIG ) today announces the acquisition of one of the UK’s leading digital technology agencies, Digital Jigsaw.
Global integrated mobile and digital communications business Mobile Interactive Group ( MIG ) has been listed in the annual Sunday Times Tech Track 100.
London 19th September 2011: High street fashion retailer, New Look, today released Q1 results of its m-commerce site, designed and built by digital technology business Mobile Interactive Group ( MIG ).
London 12th September 2011: Global mobile and digital technology business Mobile Interactive Group ( MIG ) today announces the acquisition of global micropayments business Zaypay – ‘Big in small payments’.
London – September 7, 2011 – OpenMarket, a leading global mobile transaction hub, was today featured in a new report from GigaOM as one of the top 25 companies that is exerting the most influence in the mobile payments space.
Broadcaster first to use Mobile Interactive Group’s Facebook voting platform mVoy Engage
Dates for your Diary!11-14th October - Digital Content Monetization - AIME Supporting
Association If you would like further information on any of AIME's activities, initiatives or benefits of membership, please contact me at zoe@aimelink.org Kind Regards, Zoe Patterson |
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