5th May 2010

AIME Knowledge & Networking Seminar: Bringing together all Value Chain Participants involved in creating Dynamic + Effective Interactive Campaigns for Charities

In just over three week’s time, the most innovative organisations and individuals developing interactive tech solutions for charities will gather in London for the first full-day AIME Knowledge & Networking Seminar event entitled: Empowering the Charitable Sector with Interactive Technology.

The agenda is cross-industry and cross-platform, combining strategic views, executive insights and case studies from network operators, mobile aggregators, broadcasters, marketing agencies and major charitable organisations, that have run successful interactive fundraising and awareness raising campaigns in the UK and US.

The purpose of this exciting one day event is to help charities learn how to cost-effectively harness the power of interactive technology and social media platforms to boost revenue generation and awareness campaigns. The event, to be held at the Hilton London Paddington Hotel on May 27th, will also serve as a valuable networking opportunity for technology solution providers to meet key executives from charitable organisations who are keen to implement interactive strategies and strike the right partnerships.

We are fortunate to be able to start the day with a keynote presentation from Caroline Lien, Head of Operations for Comic Relief and Sports Relief – two of the UK’s biggest and most imaginative charities that have run enormously successful multi-platform campaigns partnered with the BBC. Caroline will be painting the ‘big picture’ of what’s possible and how to manage the various supply chains involved in such a venture, including mobile, fixed line, online, TV and social media presences.

From there we’ll go into specific areas of interactive campaigns such as mobile giving, including presentations from MNOs like Orange and 3, aggregators such as OpenMarket and MIT, mobile payment providers like PayThru, as well as from charities themselves.

Key executive insights from some of our sponsors like ExactTarget, BT Agilemedia and Incentivated will cover direct digital marketing and eCRM, credit card processing systems and social media strategy for the charitable sectors. Many of these presentations will include crucial case studies from the likes of Save the Children, World Society for the Protection of Animals and others.

Panel debates will gather all the organisations involved in the value chain to outline the procedures and resources required to orchestrate and run interactive campaigns as well as discuss what works, what doesn’t, the consumer experience and what key issues need to be resolved in order to help more charities enter the market and seize this exciting opportunity.

All our speakers will be there to share their ideas, experiences and personal passions in helping charities to maximise their return from interactive technology. No one is there to just pitch their business or company and the agenda has been meticulously researched and structured to provide the most valuable insights into the various value chains that create interactive services across web, mobile, broadcast, and social media platforms.

I sincerely hope you will be able to join us

Andrew Darling, AIME Communications Director and Mobile Industry Consultant

The final agenda will be published next week but confirmed speakers include:

Caroline Lien, Head of Interactive, Comic Relief & Sports Relief
Jim Manis, President, Mobile Giving Foundation USA
Chris Ward, Director Join1 Goal Organisation
Daniela Martimo, Director, World Society for the Protection of Animals
Simone Schmidlkofer, President, Cause2Connect
Doug Laughlen, Director, Local Giving Organisation
David Ryder, Director, y6Media Ltd
Darren Parker, Business Development Director, BT Agile Media
Robert Thurner, Commercial Director, Inventivated
Rob Weisz, Commercial Director, Mobile Interactive Technology
Rory Maguire, Head of Payments, 3
Roger Craven, Managing Director, Vir2 Ltd
Keith Brown, Managing Director, paythru
Mike Short, Honorary President, Mobile Data Association & Vice President, O2 Group

Plus case studies and insights from:

Save the Children
Unicef
BBC
Just Giving Organisation

Areas to be covered

Text Donations – tax and revenue share implications
Understanding the various value chains involved in interactive services
Enabling a standardised charitable mobile giving process across MNO platforms
Maximising Direct Response using WAP, SMS, Web and Email marketing to achieve optimum outcomes
Understanding the practicalities of data segmentation
Text and Email Alerts – CRM and data management
The role of apps and Social Media Integration
Online fundraising –key points for success
Legislation – Opt outs, black and grey listings
Other platforms available for fundraising – IVR, Red Button
Driving consumer engagement to support your mobile, online and social media strategies
What does the future hold?

We hope you will join us at the Hilton London Paddington Hotel from 9am on 27th May 2010. Tickets are priced at £75 for charities and AIME members and £99 for commercial companies and non-members of AIME.

Register here